Wine Theory's Private Wine Buying program is for those who are intimidated by wine, those who study wine, and those who collect and manage large cellars. Wines are purchased directly from the winery, winemaker, or retailer specializing in wines that match your unique needs. Delivered directly to your door without the expense and time of traveling there yourself.
Private Wine Buying Offers You:
- Direct Access to Special Selections from our Retail Partners - Registered clients of Wine Theory Private Buying have access to an expansive list of available wines.
- Personalized Wine Selections - Based on your palate, budget, and interests
- Hard to Find Vintage Wines - From around the world specifically desired for your special occasions.
- Wines Not Available in Your Market
- Annual International Wine Buying Trip - Providing you the opportunity to add hand-selected wines to your cellar, delivered directly to your door. Previous trips include Morocco, Spain (Priorat, Penedes), France (Champagne, Alsace, Jura, Burgundy), Germany (Baden), and more.
- Annual California Buying Trip - Many wineries, even those represented in your market, have a small selection of special release or library wines that are only available to those who visit the winery.
- Unique Finds at Retailers Beyond Your Local Market

Ways to Participate in Wine Theory's Private Wine Buying
- Retainer - An annual fee and your personalized budget automatically enrolls you to receive wine that matches your needs from each buying trip or unique find. Shipping costs will be determine based on location and quantity of wine purchased.
- Trip by Trip - An informative newsletter will be emailed prior to every trip. Pick and choose those regions that interest you the most and set the budget as you go. A fee equal to 25% of your total purchase will be included. A minimum of 6 bottles is required for international shipping. Shipping costs will be determine based on location and quantity of wine purchased.
- Live Participation - Receive notifications of unique finds in real time. A fee equal to 25% of your total purchase will be included. Note: many of the wineries are located in time zones with a 3-6 hour difference from your own. This may provide a challenge for some Live Participation subscribers. Shipping costs will be determine based on location and quantity of wine purchased. Join our private Instagram page to participate in this version of WT Private Buying. ​​​​​​​
- Partner Retail Shops - Wine Theory partners with retail shops around the world to provide a unique selection to our clients. Emails will periodically be sent as these shops acquire new wines of interest. In addition, a running list of special wines can be found on our client-only page.
How to Get Started
To begin, complete the palate and interest survey at the link below, determine your level of participation and your budget, and watch your cellar grow!
Or complete the form below for more information.
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Thank you for interest in Wine Theory Private Buying. We will be in touch soon. Cheers!